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	<title>TTN Training Blog &#187; Marketing Ideas</title>
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	<link>http://blog.ttnlearning.com</link>
	<description>Customer Inspired Solutions</description>
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		<title>Five Things</title>
		<link>http://blog.ttnlearning.com/five-things/</link>
		<comments>http://blog.ttnlearning.com/five-things/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 19:40:36 +0000</pubDate>
		<dc:creator>Joel Arnold</dc:creator>
				<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[chicken soup for the soul]]></category>
		<category><![CDATA[five things]]></category>
		<category><![CDATA[goals]]></category>

		<guid isPermaLink="false">http://blog.ttnlearning.com/?p=230</guid>
		<description><![CDATA[When motivational speakers &#38; best-selling authors Jack Canfield and Mark Victor Hanson were trying to get Chicken Soup for the Soul off the ground, they had a simple plan for success; do at least five things every day toward getting the book noticed. They sent excerpts to reviewers, contacted radio stations for interviews, called bookstores, [...]]]></description>
			<content:encoded><![CDATA[<p>When motivational speakers &amp; best-selling authors Jack Canfield and Mark Victor Hanson were trying to get <strong>Chicken Soup for the Soul</strong> off the ground, they had a simple plan for success; do at least five things every day toward getting the book noticed. They sent excerpts to reviewers, contacted radio stations for interviews, called bookstores, and anything else they could think of to get their book planted into the minds of the masses. By making it a point to take just five steps every day toward making the book a success, their Chicken Soup series has sold over 112 <em>million</em> books, and has been translated into over 40 languages!</p>
<p>Whether you have a large or small goal you wish to accomplish, if you make it a point to do five things every day geared toward that goal, you’ll find yourself reaching the finish line faster than you could’ve imagined.</p>
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		<title>Road Trip!</title>
		<link>http://blog.ttnlearning.com/road-trip/</link>
		<comments>http://blog.ttnlearning.com/road-trip/#comments</comments>
		<pubDate>Mon, 03 May 2010 13:09:57 +0000</pubDate>
		<dc:creator>Joel Arnold</dc:creator>
				<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Training Ideas]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[road trip]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://blog.ttnlearning.com/?p=209</guid>
		<description><![CDATA[About this time every year with the arrival of spring, I get that itchy feeling of needing to get outside, load myself and my family in the car and hit the road. There’s nothing like exploring new highways and byways, towns, shops and museums on those pleasant weekends you haven’t seen since the previous autumn. [...]]]></description>
			<content:encoded><![CDATA[<p>About this time every year with the arrival of spring, I get that itchy feeling of needing to get outside, load myself and my family in the car and hit the road. There’s nothing like exploring new highways and byways, towns, shops and museums on those pleasant weekends you haven’t seen since the previous autumn.</p>
<p>So what turns a merely <em>pleasant</em> road trip into a <em>super</em> road trip? Planning!</p>
<p>Sure – it’s nice to come upon the unexpected. But when you take the time to do a little research – looking up restaurants, roadside curiosities and museums on the internet or in books – your experience will be that much more rewarding. Now you won’t miss the must-sees, the best burgers, the most awe-inspiring views. And the anticipation involved in the planning is nearly as much fun as the trip itself!</p>
<p>This type of planning – while perhaps not <em>quite</em> as much fun – can help make your workday a lot more pleasant and productive. By taking the time to plan out your day – making lists and prioritizing projects – you’ll be much less likely to miss those important tasks or run out of the time to accomplish them.</p>
<p>Brian Tracy offers a number of excellent time management courses on TTN’s LMS, which go into detail about effective ways to plan your day, whether it’s a workday, a weekend day, or a day for hitting the road!</p>
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		<title>Free Lunch&#8230;</title>
		<link>http://blog.ttnlearning.com/there-is-such-a-thing-as-free-lunch/</link>
		<comments>http://blog.ttnlearning.com/there-is-such-a-thing-as-free-lunch/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 20:52:09 +0000</pubDate>
		<dc:creator>Erica Christenson</dc:creator>
				<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[free food]]></category>
		<category><![CDATA[lunch and learn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://blog.ttnlearning.com/?p=202</guid>
		<description><![CDATA[One of the challenges that can come with training is how to energize the employees who are doing it. The environment that we place training in, can often be just as important as what we are training on. For an organization that is either new to training, or hasn’t offered it in years there is [...]]]></description>
			<content:encoded><![CDATA[<p>One of the challenges that can come with training is how to energize the employees who are doing it. The environment that we place training in, can often be just as important as what we are training on.</p>
<p>For an organization that is either new to training, or hasn’t offered it in years there is a simple and successful marketing tool I suggest.</p>
<p>Offer free food, and they will come.</p>
<p>“Lunch and learns” are a great way to jump start your training culture. With many of my clients, setting aside one day a month to provide pizza and a training topic have changed the way their employees view training, and the way their company offers it.</p>
<p>And the ROI is impressive as well. In a recent Lunch and Earn with a sales staff team, productivity within the group increased 180% in the first day! That’s an impressive amount, for a few well spent dollars.</p>
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		<title>What is your &#8220;brand&#8221;?</title>
		<link>http://blog.ttnlearning.com/what-is-your-brand/</link>
		<comments>http://blog.ttnlearning.com/what-is-your-brand/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 17:18:31 +0000</pubDate>
		<dc:creator>Jenny Ellingen</dc:creator>
				<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.ttnlearning.com/?p=74</guid>
		<description><![CDATA[Did anyone read the news online, receive a live news feed on your mobile devise, or listen to your local news on your commute home yesterday?  If so, you probably heard about the unveiling of the new Apple iPad.  We talked about it in the office yesterday.  What are they going to call it?  How [...]]]></description>
			<content:encoded><![CDATA[<p>Did anyone read the news online, receive a live news feed on your mobile devise, or listen to your local news on your commute home yesterday?  If so, you probably heard about the unveiling of the new <a title="Apple iPad" href="http://www.apple.com/ipad">Apple iPad</a>.  We talked about it in the office yesterday.  What are they going to call it?  How much will it be?  What is Steve Jobs going to be wearing during his keynote?  It even got to the point that a coworker and I had a bet on this.  She said that Steve Jobs, the CEO of Apple for those that may not know who I am referring to, would give his presentation in a black turtleneck and jeans….that’s his “brand”.  I thought he might spice it up a little and wear a black shirt of some kind (maybe not a turtleneck) with an Apple logo with jeans.  Well, I was wrong.  He did have on a plain old black turtleneck with jeans.  Very similar to Batman…same outfit different day of the week!</p>
<p>Branding.  This seems to be the new buzzword.  There are many blogs, forums, websites, and articles etc. that are focusing their campaign on helping you brand yourself and/or your company. It is a marketing strategy.  The focus isn’t to get your target market to choose you over your competitors, but to have your target market think that you are the ONLY solution to their needs.  About.com posted <a title="What is Branding" href="http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm">an article</a>, by Laura Lake, stating the objectives that a good brand will achieve are:</p>
<ul>
<li>Delivering the message clearly</li>
<li>Confirming your credibility</li>
<li>Connecting emotionally with your target market</li>
<li>Motivate your buyer</li>
<li>User loyalty</li>
</ul>
<p>Wow!  That is exactly what Steve Jobs does time after time.  If we think outside the box of “having to be in the marketing department to do this”, you can apply these points to just about anything.  Your job, your social life, your role as a parent and the list goes on.  Think about how you, or your leaders, are branding the training or learning within your company.  Is there a clear message about the expectations of training?  Is there follow through with the training to confirm credibility?  Does your company provide training that the learners can connect with emotionally?  Is there motivation to learn?  Are the learners loyal?  You may find that all 5 items are covered, but if not, how can you help?</p>
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